Optimize Your Kiosk Business
We Stick With You
In addition to our two-hour emergency response, we offer comprehensive kiosk and automated retail maintenance. Put another way, we provide the ounce of prevention that will save you a pound of cure! We’ve been privileged to do so for thousands of businesses across the nation, maintaining their kiosks along their entire lifetime. Though the market changes and customers come and go, we will stick with you.
Knowledge is power, and we want you to be able to make your kiosk business all it can be. We have been in this industry for a while, and it has given us the opportunity to identify ways that kiosks can set themselves apart from the rest. You need your kiosks to work for you, but they can’t do that if you don’t set them up correctly. Here are some ways you can make sure your kiosks create fantastic experiences for customers and keep them coming back.
Make sure the kiosk is visible.
This one may seem a bit on-the-nose, but you’d be surprised how essential it is. Humans are visual creatures, and our eyes follow paths through our environments. As a result, we can completely overlook major features around us. You don’t want your kiosk to be a feature that misses the gaze of everyone going by. Instead, take the time to assess your options. Look for the following favorable characteristics:
- Great lighting. Our attention is drawn to light. We also tend to distrust dark spaces. If you can put your kiosks in brightly-lit locations where either artificial or natural light will effortlessly beckon customers in.
- Effective traffic levels. Most people know that putting a kiosk in a little-used corridor is a recipe for disaster. However, placing a kiosk in a crowded, fast-moving thoroughfare isn’t always great, either. People may feel too rushed or crowded to give your kiosk a glance, much less stop and use it. While placing your kiosk in a well-traveled, visible location is important, try to give people the time and space to see it.
- Reduced competition. If your kiosk is dwarfed by advertisements, a giant store entrance, or anything else that makes more visual noise, it may end up forgotten. If you can, give your kiosk a stage where it has the opportunity to catch the eyes of passersby.
Choose the correct software.
If you depend on kiosks with touchscreens for engaging your customers, the software you use is very important. In most cases, customers won’t want to linger in front of the kiosk. This means they need to be able to flow through options and actions without confusion. This means that intuitiveness is key. The next step or selection should be obvious, and the user shouldn’t have to do a lot of reading to understand what is going on. Here are some specific features that can create a negative experience for your customers:
- Drop down menus
- Small icons
As you can imagine, using these features with your fingers can not only be frustrating but also lead you to make purchases or take steps you didn’t want to in the first place. In short, your kiosk should have software designed specifically for kiosk usage. Otherwise, your customers may have a bad experience.
Limit the use of text.
No matter how big a screen is, pictures will always beat text when it comes to speedy communication. Graphics are simply more accessible to people. The great news is, it doesn’t matter what job your kiosk has to perform; there is always an alternative to text. If you have to use text on buttons, try to change the shape of the buttons to make sense. For instance, you can have a home button actually shaped like a house. This way, you overcome language barriers and ensure that people will understand what is going on.
Pictures will make customers come away from your kiosk feeling like they had a good experience, were able to accomplish what they needed to accomplish, and are guaranteed another good experience when they come back. Thanks to our maintenance services, you can follow through on that guarantee!
Focus on ease of use.
People should not have to stand at a kiosk for more than five minutes. If things last longer than that, something is up. A great kiosk will take complex processes and make them simple and easy to navigate. Whether a customer is checking in, buying tickets, or putting in an order, the process should be easy and quick. Here are some tips to keep in mind:
- Make sure your kiosk has “Next” and “Back” buttons. Without these two little buttons, users will feel trapped and stressed, worried because they only have one chance to “get it right.”
- Keep it to one question/action per screen. The more you jam onto the screen, the more confused and mistake-prone your clients become. Use baby steps, and your customers will flow through the process much more quickly.
Make sure the kiosk is functional.
You may have dialed in all of the tips we offered above. Your kiosk may be the most intuitive, convenient, and excellent kiosk ever designed. However, if it keeps breaking down, all of your work is for nothing. Here’s the thing: all kiosks break down. They are just like any other device; they have troubles sometimes. If certain kiosks are particularly popular, they tend to have more issues. Having a team whose full-time job it is to stay on top of your kiosks so they can do their job really isn’t optional if you want to make a profit. We are ready to do that kiosk repair work for you!